Phone app download rate reflects 'appetite' for such tools, says Bayer

Bayer CropScience's three new phone apps for growers are already proving popular, according to the firm's UK communications manager Mike Abram.

The agrichemicals supplier launched its Product Manual, Pest Spotter and Weed Spotter apps for iPhone, iPad and Android smartphones in June.

Abram said: "Weed Spotter has chalked up more than 1,500 downloads, and Pest Spotter just under 1,000.

"We already knew that there is an appetite for tools such as these based on the traffic to our website."

Product Manual replicates the company's published directory and can be accessed via the Pest Spotter app once a pest has been identified.

"The printed manual is more than 600 pages long, so this is obviously much more handy," said Abram.


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