The ‘Loktop Mealworm Feeder’ was awarded Pet and Wildlife Product winner.
Petface head of bird development Adam Bowler said: "Petface’s client base is driven by an emphasis on design, and they expect more from us than our competitors."
Petface’s new Wild Bird Range has 80 new product lines dominated by the ‘Loktop’ Bird feeders that "generated fantastic feedback during their initial trials and now we’re expecting the same enthusiasm from our customers," said Bowler.
He added: "We recognise this is an enormous market, supplied by some large and established players so we didn’t want to rush in we had to get this right. Our philosophy is to make ‘Wild Bird’ more appealing; not only for the experienced consumer, but also for the new younger market who already have pets but want to understand more about bird feeding and have the budget. We’ve taken a 'fresh look' approach to bird that we believe is interesting, easy for consumers to navigate, and looks incredible when merchandised, it really 'stands out' particularly on our Petface stands."