A growing number of distributors and large retailers from around the world look set to attend PATS Telford in September as the event builds on its reputation of becoming an international pet trade show.
The Telford International Centre on September 27-28 has more than 110 exporting companies.
PATS has launched a new initiative this year, working with PetQuip to attract inward missions of key European buyers distributors to the Telford exhibition.
Organiser Gordon Thomas exhibited in the British pavilion at Zoomark in Italy and was impressed with the level of interest shown in PATS Telford: "It was evident from the trip to Zoomark there is great interest in buying British. The UK pet market is the second largest in Europe and international distributors and retailers recognise that fact, and also that British companies invent and manufacture innovative new products. They want to see all the latest launches from UK companies and they accept that PATS Telford is the best place to do that
"At Zoomark I met companies from a wide range of countries, including Egypt, Italy, Macedonia, Israel, Denmark and Slovenia, and many of them promised to be at PATS Telford.
"The fact we have moved our September show to Telford has also made a visit to the show more attractive to European buyers because they can hop on a plane and fly into Birmingham airport."
To recognise that there will be more visitors from around the globe, PATS has included an International Buyers’ Centre at Telford, which will be run in association with PetQuip.
Amanda Sizer Barrett MBE, director general of PetQuip, said: "I’m certain the move to Telford will elevate PATS on the international stage. The whole image of the venue will be good for attracting buyers from abroad and we will be working closely with the PATS team to deliver a growing number of overseas visitors. The International Buyers’ Centre is a great addition to the show and my team will be on hand to answer questions on the UK pet market throughout the two days of the show."