Perennial and the National Gardens Scheme announce new partnership with GardenTags social network

A new partnership between the GardenTags social network, Perennial and the National Gardens Scheme (NGS) aims to raise the profile of both charities among the 50,000+ users of the new gardening community app.

The NGS is Perennial’s largest single donor and its contribution of £150,000 last year represented a significant proportion of voluntary income to the charity.

The new GardenTags partnership will help spread the message about NGS open gardens and the role Perennial plays in supporting all those who work in horticulture. Gardeners using the app have access to an audience of over 50,000 people who share gardening tips and advice.

Perennial development manager Laura Garnett said: "This new partnership is exciting on so many levels. It strengthens our existing relationship with, and support of, the NGS and the incredible network of passionate gardeners who open their gardens for charity each year. It gives us access to a new audience of gardeners helping us spread the word about Perennial’s services, particularly among the self-employed who we find it so hard to reach. Plus, it offers us all the opportunity to work together, as a gardening community, to promote the health benefits of gardening and the importance of keeping our green spaces, and all those who care for them, fit and well."

GardenTags co-founder Daniel Richards said: "We’re excited to welcome the NGS and Perennial to GardenTags, both are charities that live in the hearts of the gardening public and share our philosophy that gardening should be accessible for all. We believe GardenTags will become an important channel for both charities to further raise awareness of their impact amongst a targeted group of enthusiastic gardeners. I’m sure the passionate gardeners involved with the NGS and Perennial will also inspire our existing community members and broaden their planting horizons."

NGS chief executive George Plumptre said; "The National Gardens Scheme is excited to be a part of a new network of gardeners on the GardenTags app. Digital communication is already proving to be vibrant in the gardening community and this will be a great way for our three organisations to grow this together."

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