The bird food brand is calling on garden centres to host the Go Wild With Peckish campaign, which encourages families to unplug from their digital devices for a day and take part in fun bird related activities.
Research shows the average young adult packs 14 hours of media consumption into nine hours of the day by ‘media multitasking’. Each garden centre that signs up to the Go Wild With Peckish campaign will be added to the Peckish website postcode tracker www.peckishbirdfood.com/gowild which signposts families to their closest location to take part in the event. Garden centres hosting the ‘Go Wild With Peckish’ events will be given an activity pack, which includes guidance on holding activities to increase footfall, such as fun bird feeder and energy ball making sessions, and a bird spotting activity where giant cut out bird characters guide customers around the store. Goodie bags, including money-off coupons will also be provided for garden centres to issue to participants. The trade website will also include copies of downloadable items, guidance and other resources.
Peckish senior marketing manager Wendy French said: "Garden centres taking part get a real boost from increased footfall and customer participation in activities and giveaways. Plus, we encourage a future generation to take time out of their technology filled lives to develop a passion for feeding the birds. "Last year we had an overwhelming response, with over 100 garden taking part."