Peat producer joins the big league

Sales and services to be improved with £1 million+ investment at Midland Irish Peat Moss

A £1 million-plus investment in a peat and substrate production site in Ireland has been designed to make the competition envious. It will also increase sales and improve service to the customers of Midland Irish Peat Moss and its parent company, Klasmann-Deilmann of Germany. The new facility was opened at Rathowen, near Mullingar in County Westmeath, in front of guests from all over Europe. Speaking before the opening, Klasmann-Deilmann managing director Dr Norbert Siebels said Midland Irish fitted perfectly into the Klasmann-Deilmann set-up. The company used the occasion to announce that the new machinery included the only large baler in Ireland. It can fill, wrap and present a four-cubic-metre bale of peat within a few seconds. Professional sales director Anna Kavanagh of Klasmann-Deilmann UK distributor William Sinclair Horticulture said the site can now turn out 250,000cu m a year. Two members of the Irish parliament, Senator James Bannon and Senator Donnie Cassidy, praised the investment. They said the expansion had allowed the area to draw down money from the EU to improve road links and had brought increased prosperity to the area. Further good news for Midland Irish came during the celebratory dinner after the opening, when Bol Peat Import of Holland, Europe’s largest supplier of peat, coir products and mineral additives, placed the first large order — for 1,000 bales of peat. The Klasmann-Deilmann Group is a major player on the peat substrate scene, with other production sites in Germany, Holland and Lithuania. It produces 2.7 million cubic metres of peat substrate and compost annually, which in turn generates almost £83 million in revenue.

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