Pears go on sale early and benefit from TV appearance

Waitrose has started stocking English pears three weeks earlier than last year and has said sales have benefitted from the fruits' appearance on BBC Television's The Great British Bake Off.

Pears: Waitrose sales increase
Pears: Waitrose sales increase

Sales of loose pears at the supermarket's branches increased by some 38 per cent after contestants on the show had to make a dish of wrapped poached pears.

The retailer also said "plentiful rain alongside many hours of sunshine has produced some of the biggest and sweetest English pears in several years".

Waitrose will shortly begin selling a "Best of British Pears" four-pack along with a changing selection of seasonal English pear varieties, starting with Concorde.

Waitrose pear buyer Greg Sehringer said: "It's a word generally associated with wine, but thanks to the recent weather this is a real vintage crop."

Meanwhile, Waitrose technical manager for agronomy Alan Wilson has admitted that at the retailer's own Leckford Farm in Hampshire: "We have taken out acres of apples - we couldn't make them pay."


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