Parliamentary review features Evergreen Christmas Trees

Highlighting best practice in the annual review are 15 companies.

Powys-based grower Evergreen has expanded by establishing a new primary Christmas tree farm along with the adoption of a franchise model.

Founder Stephen Reynolds said in the company's formative years from 1995, it sourced trees from Scotland and the continent.

The business philosophy, he said, was to "retail as many Christmas trees as possible throughout the UK."

The purchase of a Christmas tree farm in Keele, Staffordshire, has helped this, upping production by 6,000 trees a year on top of trees grown in Powys and Shrewsbury. This summer, Evergreen bought another farm near Cardiff.

Two years ago, Evergreen developed a franchise model inspired by a German system. The method entails selecting a farm in the right location, and covering a complete sales area with marketing back up, brining no risk to the franchisee, who work solely on a commission basis. In 2016, franchisee numbers doubled from 11 to 22. 

Other developments include palletisation and colour-coding.

Reynolds says increased numbers of trees have been imported from Denmark in recent years because of currency fluctuations. He says some Scottish plantations are Danish owned, meaning "money has to go back to Europe and away from the UK. Last year the impact of this was minimal, but we are expecting to see it leave a much bigger mark during Christmas 2017."

Chequers Contract Services’ is also included in the Parliamentary Review. The company has Grounds Maintenance, Cleaning and Electrical & Building Divisions, with clients across London and the South East.

The Jim's Mowing franchise is also featured in the review. The worldwide company has 26 franchise owners in the UK.

The Parliamentary Review combines "political commentary from leading journalists, with sector specific insight from Secretaries of State, Ministers and MPs to create "an indispensable guide to industry best practice, which demonstrates how sector leaders have responded to challenges in the political and economic environment."

Different editions of the review publishes focus on individual policy areas "with the strategic aim of raising standards by highlighting best practice".


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