The trial was run in standard retail conditions using a 2kg pack of tomatoes, said sales director Jeremy Haydn-Davies. After five days, the tomatoes in traditional packaging were starting to become unacceptable for sale, while the tomatoes in Sira-Flex Resolve were still acceptable after 11 days.
"With many retailers having recently signed up to the Courtauld 3 Commitment pledging to significantly reduce food waste, this could be exactly the news they've been needing," he said.
Earlier this year all major grocery retailers signed up to the agreement, which includes a pledge to reduce waste in the grocery supply chain by 3 per cent.
Made from a plant-derived polymer, the film achieves a balance between humidity control and oxygen and carbon dioxide permeability best suited to each product, according to Sirane.