Organisers hail success of campaign celebrating bicentenary of Bramley apple

The Bramley Campaign is celebrating the success of the apple's bicentenary after a year of promotional activity that has seen the variety featured on television, in magazines and at dozens of national events.

Campaign chairman Adrian Barlow said: "It's been a fantastic year for the Bramley that has seen us hardly out of the news and has re-affirmed in the eyes of the consumer the Bramley's position as the world's best cooking apple."

The campaign focused on celebrating the apple's versatility and relevance as well as its heritage.

Last February saw the official launch of the bicentenary, with a round of radio and television interviews and a spread of recipe features highlighting the Bramley's use in international cuisines.

Celebrity chefs including Delia Smith, Antony Worrall Thompson and Phil Vickery also donated their favourite Bramley recipes to an e-marketing campaign.

At the end of last year the campaign saw Fourayes Farm join forces with the Worshipful Company of Fruiterers, Hadlow College and English Apples & Pears at the Lord Mayor's Show in November to parade a "tree to table"-themed float through central London featuring a gigantic Bramley apple.

Fourayes managing director Phil Acock said: "The Bramley's strength and versatility has allowed it to weather many adverse conditions over the years, both in the orchards and the marketplace. The apple caters for consumers as fresh produce, dessert fillings, juice or cider, which helps to keep up demand even when one area of the market is perhaps facing difficulties."

He added that the Bramley "held its own" in the dessert aisles in 2009, with demand for apple products from the Fourayes bakery and retail customers up on 2008.

"Fresh produce is also doing well, with sales between August and October up around 10 per cent compared with the same time last year, according to latest figures," said Acock.


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