Organic fruit sales rise

The Soil Association expects organic market to exceed £2 billion with a boost from Organic September.

Charles Smith
Charles Smith

Overall growth of organic through supermarkets in the 52 weeks to 18 June has increased five per cent this year.

According to Nielsen data, organic growth continued through the first half of 2016 and is now +5.2 per cent compared to +3.2 per cent at the end of 2015, against a decline of -0.9 per cent in non-organic sales for same period.

The Soil Association is confident that the organic market will reach and exceed £2 billion by the end of 2016 (based on Soil Association estimates which include supermarkets and other channels).

The market is at £1.95bn having peaked at £2.11bn in 2008.

Vegetables are down 0.3 per cent, fruit is up 10.6 and salads are down 0.1 per cent meaning fresh produce is up 3.5 per cent overall, with 22 per cent of the overall organic market, behind only dairy as a sector.

Carrots have 14 per cent of the overall market, behind only baby food as a single organic product.

Clare McDermott, business development director at Soil Association Certification said:

"Despite an uncertain market following Brexit, Soil Association Certification is positive about the future of organic and we expect this year’s Organic September to have an even bigger impact than before. Market growth is already strong and there is a clear demand for organic, environmentally friendly and sustainable purchasing with many young professionals.

"The UK will still be required to comply with EU organic standards as minimum to maintain the flow of organic products to and from the EU and the Soil Association will continue to influence and improve the marketplace for organic businesses."

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