The objective is to familiarise consumers with the most important colours of the range of pot orchids.
The one minute video shows Phalaenopsis, Cambria, Cattleya, Cymbidium, Dendrobium (nobilé), Miltonia, Oncidium, Paphiopedilum, Vanda and Zygopetalum.
‘Discover the amazing colours of orchids’ will be highlighted through PR, social media and You Tube-activities. This campaign is mainly focused on the target group ‘Cultivated Performer’ in the Netherlands, Germany, United Kingdom, Russia and France. Breeders, growers and retailers can use the promotion video for their own communication channels.
The campaign for orchids is being staged in collaboration with all pot orchid growers in the Netherlands. They have joined forces under the banner of ‘Art of Life’ to inspire and inform about the versatility of orchids and their uses.