More important because of the opportunity trade shows bring for professionals from all sectors to recharge batteries, renew valuable contacts, get productive new ideas, share experiences of survival - all the while taking in the latest developments from product and services suppliers, the very best of which help users to squeeze every drop of efficiency and value from the kit they need.
One year on, and while good weather since May (and a very marginally better economy) has helped many in the garden industry that were facing disaster this spring to claw back some respectable sales, the challenge remains for everyone in business - across all sectors - to find products and solutions that can help build their resilience for whatever next season may bring.
Meanwhile, for all those employed in the embattled public sector taking care of our parks, sports facilities and other vital amenities, trade shows offer what has become a rare opportunity for many to build knowledge. One day at a trade show can bring you up to date with the latest technologies as well as the chance to learn from the experts on hand on the stands and in the seminar rooms.
We begin our preparations in this issue with a 16-page preview of IoG Saltex, where HW's technical editor Sally Drury brings you a taste of the new products that will be on show and other highlights at this year's sports, amenities and landscaping event, which opens at Windsor Racecourse on 3 September.
As premier media partner at the event, the Horticulture Week team looks forward to seeing you there on stands N20 and N22.