Online versions of garden stores score badly in Which? survey

Gardening websites such as B&Q's have performed poorly compared with many other online sellers, according to a survey of 10,000 Which? members.

The consumer group's members found that of 16 home and garden websites, B&Q's diy.com was least successful. The DIY/garden retailer's chief executive Ian Cheshire appeared on video at the recent HTA Garden Futures conference saying people use websites "to make their lives more efficient".

But Which? readers said: "B&Q's site could be improved, especially the categories of products, which would help searching for things."

The site received just one star out of five for website navigation. Homebase scored 62 per cent and came 14th in the table, also scoring one star for product range.Thompson-morgan.com scored 63 per cent (13th), with Crocus 11th on 68 per cent and gardening4less.co.uk in eighth position with 73 per cent. John Lewis, Screwfix, Amazon and Lakeland were in the top five.

Which? researcher Sarah Dennis said: "Readers said the B&Q search function was hit and miss. Thompson & Morgan scored highly for range but, like Crocus, not for price. Search functionality and value for money are what consumers are looking for."

A B&Q representative said: "B&Q is disappointed that diy.com has not performed better when Which? members rated online shops.

"We continue to make significant investment in our website and listen to our customers when making design and development improvements.

"We've recently refreshed our site to include a wealth of new features like a next-day product delivery service and a 'reserve online and collect in store' service.

"One of the things people love about our site is its inspirational content and interactivity, enabling those embarking on home-improvement projects to get everything they need to successfully complete the job - from tips and expert advice to the actual products to do the job."

The representative added: "We ask more than 1,000 visitors to our site every week for their views and these are overwhelmingly positive.

"As a result of our recent improvements, we've been shortlisted for numerous awards this year and have significantly improved our positioning in the annual Webcredibles research, which ranks online shops of high-street retailers."

 

SURVEY RATINGS

1. Johnlewis.com - 91%

2. Screwfix.com - 88%

3. Amazon.co.uk - 88%

4. Lakeland.co.uk - 87%

5. Amazon.com - 84%

8. Gardening4less.co.uk - 73%

11. Crocus.co.uk - 68%

13. Thompson-morgan.com - 63%

14. Homebase.co.uk - 62%

16. Diy.com (B&Q) - 59%


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre building: what's going up?

Garden centre building: what's going up?

After a lull in new builds, 2018 could see a slight resurgence in garden centres being erected.

Retail seed: crowded market for 2018

Retail seed: crowded market for 2018

Thompson & Morgan is refocusing on the garden centre seed market, hoping to win back business from Mr Fothergill's, which has expanded during T&M's long sale process.

Climbing roses

Climbing roses

Walls, trellises, pergolas and even trees can all be brightened up by these beautiful blooms, writes Miranda Kimberley.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles