Online plant shop Patch wins $1m investment

Online plant retailer Patch has been awarded a seed investment of $1.1m.

Freddie Blackett
Freddie Blackett

This investment was led by Forward Partners, London Co-investment Fund and several angel investors.

The start-up company Patch has served more than 5,000 customers in London a year after launching, with growth levels of 30% every month in 2017.

Traditional garden centres are behind on the online retail trend, as while 40% of retail is online, just 1% of plant sales are made on the internet, says Patch. Dobbies recently linked with Ocado to exploit the market, quoting the same figures.

Patch is attempting to seize this perceived missed opportunity by launching an online plant retail shop.

Founder Freddie Blackett said: "For too long, the pleasure of living with plants, whether indoors or outdoors, has been out of reach to young city dwellers. With this round of investment, we hope to make it simpler for people to buy the right plants for them and their space."

Filters on the website allow novice gardener customers to sort plants by shape, size and requirements, but Patch has also been employed by big names such as Facebook and Google to help add some green to their office spaces.

He added: "Urbanisation is a global trend, which shows no signs of abating...but as cities become more and more compact, the need for nature’s presence will only increase."

Patch operates solely in London, delivering their orders within a week of purchase.


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