Online plant shop Patch wins $1m investment

Online plant retailer Patch has been awarded a seed investment of $1.1m.

Freddie Blackett
Freddie Blackett

This investment was led by Forward Partners, London Co-investment Fund and several angel investors.

The start-up company Patch has served more than 5,000 customers in London a year after launching, with growth levels of 30% every month in 2017.

Traditional garden centres are behind on the online retail trend, as while 40% of retail is online, just 1% of plant sales are made on the internet, says Patch. Dobbies recently linked with Ocado to exploit the market, quoting the same figures.

Patch is attempting to seize this perceived missed opportunity by launching an online plant retail shop.

Founder Freddie Blackett said: "For too long, the pleasure of living with plants, whether indoors or outdoors, has been out of reach to young city dwellers. With this round of investment, we hope to make it simpler for people to buy the right plants for them and their space."

Filters on the website allow novice gardener customers to sort plants by shape, size and requirements, but Patch has also been employed by big names such as Facebook and Google to help add some green to their office spaces.

He added: "Urbanisation is a global trend, which shows no signs of abating...but as cities become more and more compact, the need for nature’s presence will only increase."

Patch operates solely in London, delivering their orders within a week of purchase.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre and nursery experiences: the next big trend in 2018?

Garden centre and nursery experiences: the next big trend in 2018?

Reports say today's shoppers are as keen to take in "experiences" as they are to shop - and garden centres say they are well-placed to take in the trend.

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.

What benefits can buying an extra garden centre bring to retail owners?

What benefits can buying an extra garden centre bring to retail owners?

More garden centres are adding an extra location to their offer - Coolings in Kent being the most recent example of the trend. But why are they doing it - and what are the benefits?

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles