Olympic fever boosts UK team sponsor Aldi's fresh sales

Discount retailer Aldi says its sponsorship of Team GB has help boost sales of fresh produce by nearly 20 per cent over the last quarter.

Olympic gymnast Beth Tweddle opens an Aldi store in North Yorkshire last month - image:Aldi
Olympic gymnast Beth Tweddle opens an Aldi store in North Yorkshire last month - image:Aldi

Aldi, the first supermarket to sponsor the UK's Olympic team, said UK shoppers spent over £289 million on fresh produce in its stores from May to July, up 19 per cent year-on-year.

Malcolm Clark, coordinator of the Children's Food Campaign, said: "Only Aldi supermarket's advertising campaign, with its focus on British produce including fresh fruit and vegetables, seems to buck the trend and promote demonstrably healthier products."

Aldi announced its campaign to support Team GB in August 2015, and has offered £25 of vouchers per month to over 650 Team GB stars to spend in store.

Aldi and Team GB's Get Set to Eat Fresh initiative has also been explaining to children in over 1,900 schools the pleasure of cooking and eating healthy meals while gaining the skills they need to feed themselves using fresh, nutritious ingredients.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What challenges and opportunities lie in store for tomato growers?

What challenges and opportunities lie in store for tomato growers?

The British Tomato Growers Association (TGA) conference today (21 September) heard a range of perspectives on what changes lie in store for the sector and how to anticipate them.

Buoyant demand for UK apples but frost and labour remain concerns

Buoyant demand for UK apples but frost and labour remain concerns

As the British apple season begins, English Apples & Pears (EAP) is warning that growers will feel the effects of both a late frost in spring and also constrained labour supply.

Tomorrow's tractors

Tomorrow's tractors

These machines have advanced rapidly over recent years but what does the future hold? Sally Drury looks ahead.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon