Nursery Fresh aims to cash in on World Cup

Specially-designed World Cup planters from Nursery Fresh are flying off the shelves as gardeners get football fever with the tournament kicking off.

The company has put together a range of products to satisfy the instant effect market, looking to tap into the popularity of one of the world's biggest sporting events.

Sales and marketing director Peter Hull said: "Our new product development manager Wendy Lomax came up with the idea to celebrate the World Cup because we have been focused on our added value business this year.

"Added value is a big part of our business now and this is targeted at young guys who want something instant to smarten up their gardens when they get their mates over to watch the football. The pots contain mainly bedding material and the flags have the care instructions printed on the back."

Between 30 and 40 English garden centres are now stocking the planters. Hull added: "We have probably done a couple of thousand a week and we are hoping to do that again over the next week or two.

"Obviously we hope that it lasts as long as possible, but based on past experience I am not expecting it to go on for the whole month of the World Cup."

The range includes 18cm and 27cm ceramic pots, containing red petunia and white Bacopa, and hanging baskets. Prices range from £7.99 to £24.99.

Nursery Fresh will be exhibiting at the HTA National Plant Show on 29-30 June, where Hull said the company will be showing its new range designed to add value to the Christmas market.

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