Nursery commissions 'viral video' project for grow-your-own range

Horsfields Nursery in Silkstone, South Yorkshire, has come up with a novel way to get people excited about gardening, through commissioning a cutting-edge viral video.

Owner of the retail nursery Emma Horsfield said: "I felt they had to create something different to bring attention to the grow-your-own phenomenon. We wanted to do something funky."

She commissioned local filmmaker Charlie North to produce the viral video for Horsfields' website. North is better known for his music and video production work for artists such as the Worldwide Groove Corporation and musicians BT.

The film takes the viewer through the sowing and pricking-out process by using the sounds involved to create a series of breakbeat rhythms that drive the film forward.

North said: "The biggest issue I faced was the volume of the sounds. I'm used to recording drum kits and guitars. The sound of sowing seeds is actually very quiet. The other big headache was the tuning of the sounds. Unlike working with real instruments, these noises needed a lot of delicate tuning in post-production."

He said he was particularly happy with the watering can and the shaking seeds sounds. To match the sounds and images, North also had to use cutting-edge time stretching tools normally reserved for use in special effects footage.

Horsfield said: "I am delighted to have such an unusual viral of growing your own tomatoes. It has been very effective in creating a huge interest in gardening."

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