Notcutts chief hails 'wonderful heritage'

New Notcutts chief executive officer Nick Burrows has said "there is much to build on" at the 19-centre group founded in 1897 and it has "wonderful heritage and authenticity".

Burrows: passion for the brand
Burrows: passion for the brand

Burrows, who has replaced Andrew Staff, added: "The company have expressed a desire to bring fresh clarity and vitality to their brand. This is one of my passions having refined and created a number of consumer brands over the years.

"By bringing customers ever more firmly to the forefront of business thinking it can really help a brand to achieve greater relevance and differentiation."

Burrows said his parents shopped at Notcutts while he was growing up in Woodbridge, giving him "a natural affection for the company and Notcutts name".

He added: "I have enjoyed roles in other sectors with things that help people to enjoy life and get the most out of their leisure time. I recently became involved with yoga, which is marvellous in bringing contentment, reflection and calm in a fast-paced non-stop world.

"For me, gardening falls into this category and garden centres lend themselves to becoming an ever wider leisure experience with similar benefits for customers."

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