Judd will be working with independent plant breeders to bring new plant varieties to market, sourcing and placing new product and working on product licensing and plant breeders rights.
He will be working in sales and marketing of new and existing varieties through a worldwide licensee network and maximising breeders royalty returns.
He was Thompson & Morgan UK head of wholesale from 2000-16 and trials manager at Moles Seeds (UK) from 1993-2000.
Genesis was set up in 1990 by Peter Dealtrey in Maldon, Essex as a marketing and intellectual property advisory business specialising in horticultural and agricultural plants.
T&M is believed to be looking to recruit or promote. New product development manager Michael Perry is also leaving T&M.