More than 3,700 people were quizzed on their fears of rising fuel costs and household bills revealing interest in Grow Your Own and staying at home rather than holidaying or going out.
The survey found more concern amongst the over 55s and those living in rural areas, with over 50 per cent of people living in rural areas predicting they would be worse off by the end of the year.
Countryside editor Martin Stanhope said: "We all know 2011 is going to be a tough year, with spending cuts and fears over job security affecting all parts of Britain.
"The survey has highlighted a number of interesting facts, not least the very different attitudes to the economic situation between those in the 18 to 24 age bracket and the over 55s."
- 29 per cent of people produce their own food with vegetables being the most popular (82 per cent).
- 67 per cent of those growing their own have started in the past three years.
- 48 per cent said they have no interest in growing their own food due to lack of time and knowledge
- 63 per cent said buying local produce is important