Kendall said his aim was for the group to work with the European Commission to develop a fairer market that works for farmers and consumers across the EU.
"Farmers and consumers deserve a properly functioning food chain with the principles of fairness, transparency and sustainability at its core," he said.
The NFU was instrumental in lobbying for the Grocery Suppliers' Code of Practice, which was introduced in the UK in February, and is pressing the new coalition government to stick to its word and introduce a grocery ombudsman to oversee the new code.
"The abuse of market power is a problem for farmers across Europe. Domestically, ten years of lobbying has seen the emergence of better supply chains and the commitment to establish a Code of Practice policed by an Ombudsman. But our European election manifesto was clear that we should have a framework to eradicate bully-boy tactics across the single market.
"If we are calling for a strong Common Agricultural Policy to safeguard future food production we also need to see a fair and transparent EU marketplace in which farming businesses can thrive."