Now in its fifth year, Red Tractor Week (12 to 18 September) includes a huge programme of activity designed to highlight the provenance of Red Tractor food to shoppers.
Farmers will be taking part in events at supermarkets to talk to the public about how British food is produced, backed up by an on-pack sticker promotion. Industry bodies will be spreading the message to their own audiences through digital and social media activity.
This year the event starts the Celebrate Great British Food campaign which runs throughout the autumn.
Environment secretary Andrea Leadsom said: "Whether it’s beef from the hills and pastures of the West Country or Yorkshire’s famed Wensleydale cheese, British food is renowned around the globe for its quality, innovation and tradition.
"The Red Tractor logo is an iconic symbol of this – assuring shoppers that their food is traceable, safe to eat and produced responsibly.
"It’s wonderful to see our world-leading food and farming industry joining forces to encourage everyone to shop smart and support British farmers."
Events include the NFU’s Back British Farming Day on Wednesday 14 September, British Food Fortnight, which starts on 17 September, and British Sausage Week which gets underway on 31 October.
Andrew Blenkiron, Suffolk farmer and vice-chairman of Assured Food Standards, said: "Everyone has played their part to make sure that the farming industry is united behind a single, simple message to consumers which is to support Red Tractor food.
"This autumn’s coordinated campaign of activity gives the farming and food industry a huge opportunity to communicate the values of British food.
"People will be able to get an even better understanding of the standards that British farming adheres to, further increasing consumer loyalty and the purchasing of Red Tractor labelled products."