Newey group rebrands

From 1 September 2016 the businesses within the Newey group of companies will have a new look and a new structure.

On the rebrand, owner Alex Newey said: "The Newey group of companies is a multi channel, vertically linked horticultural business. It encompasses several companies each with their unique commerical base and product sector. However the link between the companies is less clear and we want to redefine their purpose and values within the overall organisation.

"Focussing on the overarching philosophy of the business but directing customer, suppliers, partners and employees to a more simplified model where the functions and services are very clear. There are direct synergies between certain divisions of the group which if combined under a new identity would create a stronger more recognisable identity."

Newey Young Plants is the divisional business supplying bedding plug plants to the wholesale trade. Operating out of Whitehill Farm, this will be the Warwickshire headquarters of Newey Thinking.

Newey Garden Ready combines the retail operations from New Forest Plants and New Place Nurseries, together they will direct sales of shrubs, trees and perennials into the retail market.

Newey Perennial Plugs and Liners combines the perennial plug operations from Eagle Plants and the Liner sales from New Place Nurseries, operating out of Newlands, New Place and Whitehill Farm.

Newey Roundstone is the southern base for contract growing operations. Newey Roundstone operates the sites at Newlands and Batchmere and others. Newey Roundstone will also be the Sussex headquarters of Newey Thinking.

Newey Avoncross is the Midlands base for growing operations. They operate out of two locations in the Vale of Evesham as a producer of bedding plants.

Newey Transflora provide transport and logistic solutions for the horticultural trade. Operating out of Whitehill Farm as North hub and Newlands as South hub.

Newey added: "In summary we believe by taking a new modern fresh approach to our brands we will be able to fulfill our mission: We are a leading horticultural company. We believe passionately in our industry and aim to play a key part in shaping its future. We do this by applying new thinking. We attract the best people and work with motivated customers, suppliers and partners. We provide the best quality products and services. We are enthusiastic, ethical and fair."

The spherical design implies global, spherical, universal, earth, rounded. Newey said. It can also be regarded as a seed pod, encapsulating seeds, ideas, thoughts, the bringing together of the total sum of its integral parts. The design can be associated with a stylised imagery of flowers. A collection of colour in one sphere indicates the divisions of the business.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Regional showcase - GroSouth

Regional showcase - GroSouth

A wide range of exhibitors and speakers will feature at GroSouth to update visitors on all the latest industry topics, writes Matthew Appleby.



These tidy evergreen trees are not just for Christmas and come in a range of shapes and sizes, writes Miranda Kimberley.

Pest & Disease Factsheet - Green manure crops

Pest & Disease Factsheet - Green manure crops

Valuable tools to combat pests and diseases, improve soils and boost nutrient levels.

From The Editor - Production and retail showcase

From The Editor - Production and retail showcase

With the first entry deadlines for two of the industry's leading awards schemes looming, this is the perfect time to start thinking about which categories can best support your goals this year - and get cracking on those entries.

Seabrook on...Product showcase and valuable networking at Four Oaks

Seabrook on...Product showcase and valuable networking at Four Oaks

The Four Oaks Trade Show is a must on my calendar.

According To Edwards ... Changes large and small anticipated for UK producers

According To Edwards ... Changes large and small anticipated for UK producers

No one knows the changes that Brexit will impose on the UK over time. Some will surely be massive and they are already being guessed at. But there will be little changes too and some of those will ripple out over time to surprisingly large effect. I don't pretend to know what will happen, but it's fun to speculate.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.