New Zealand's horticulture accounts for 10.3% of its exports

New Zealand's horticulture industry exported more than $5.1bn of exports in the year to June 2016, up 19% on the previous year, as the country's strategic focus on the sector appears to be paying off.

Image: Jocelyn Kinghorn (CC BY-SA 2.0)
Image: Jocelyn Kinghorn (CC BY-SA 2.0)

According to newly published figures, New Zealand's horticultural exports in the year to June 2016 made up 10.3% of the total value of exported goods.

Since 2010, the value of its horticulture exports has increased by more than 50%. Key exports last season included $1.7bn of kiwifruit, $1.6bn of wine, $690m of apples and $112m of onions.

Peter Landon-Lane, chief executive of the government-owned Plant & Food Research, which publishes the official Fresh Facts, said: "The horticulture industry's success is based on efficient production and supply systems, cultivars that meet global consumer requirements for novelty and taste, and strong branding of New Zealand products.

"This focus on capturing value across the supply chain means we can continue to produce more and better food for ourselves and consumers around the world."

Exports now account for nearly 60% of New Zealand's $8.7bn total horticultural production, and this is increasingly focused on Asia, which took $1.9bn, or 37%, of export sales.

Chief executive of industry body Horticulture New Zealand Mike Chapman added: "It's exciting to see the horticulture industry is on track to meet its goal of $10 billion by 2020.

"Our keen understanding of the global consumer and the commitment to quality at every stage of the value chain means our produce commands a premium in the marketplace, and this is reflected in the outstanding growth of the industry."


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