Supporting information about plant variety rights, plant breeding and seed production will also be provided through a dedicated campaign website and literature, as part of a drive to highlight the importance of plant breeding and quality seed supply.
BSPB chief executive Dr Penny Maplestone said:
"Access to genetic innovation, delivered to the market through high-performing varieties and quality seed, is the foundation for successful crop production.
"The PVR campaign will highlight the critical role of intellectual property protection in supporting a dedicated process of investment, innovation and independent evaluation within the plant breeding and seeds sector, and the enormous benefits this brings to farmers, food producers and their customers."
AIC Seed Sector chairman Paul Taylor said:
"The PVR trademark will serve as a prominent reminder of the research, innovation and independent evaluation behind each new variety and bag of purchased seed, and the need for continued investment in plant breeding to support a competitive farming industry and a dynamic value chain."
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