New rose concept wins international prize

Organic roses in a tube has been introduced as a new way of selling the plant.

Plant'n'Relax roses
Plant'n'Relax roses

Danish rose licensing comoany Roses Forever has introduced a new concept in roses, with an organic rose sold in a tube idea, which has won the press prize at the international horticultural trade fair, Plantarium, in the Netherlands.


Plant’n’Relax® Bio Tube consists of organically-grown garden roses, packed in exclusive promotional packaging that is desigend to be easy for both the retailer and the customer to handle. The tube includes a packet of organic fertiliser that the customer adds when planting.

 
The product is suitable for sale through online webshops, and as a gift item in garden centres  and florists.

 
"I am delighted and proud of the great honour of winning these prizes in the heart of the Netherlands, and I am pleased with the tremendous enthusiasm the customers have shown for our Danish-developed products. We have now secured licensing agreements for the cultivation of our roses in Denmark, the Netherlands, Japan and several other countries," said a happy Rosa Eskelund of Roses Forever.

 

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