Forest Research conducted semi-structured interviews and focus groups with 135 people at Grow Wild community projects and flagship sites.
Grow Wild has been supported with a £10.5 million grant from the Big Lottery Fund and has reached 3m people. Since 2014, 48 per cent of community projects funded by Grow Wild have been from the 30 per cent most deprived areas of the UK. In 2016, 18 per cent of funded projects were in the 10 per cen most deprived areas (according to post code analysis using the Indices of Multiple Deprivation).
Forest Research found that people in these most deprived areas got the most out of the programme, while Grow Wild’s seed kits are also having an especially significant impact there too. People who received a seed kit in more deprived areas were significantly more likely to say they learned about wild flowers and about their communities.
Almost 20 per cent (250,000) of Grow Wild’s free seed kits went to groups aged 12 to 25.
Some 66,000 people also took part in the Forest Research’s online survey after receiving a free packet of seeds from Grow Wild, with 73 per cent saying they felt connected to something bigger and 82 per cent feeling a greater sense of responsibility for native wildlife.
As a result of receiving the Grow Wild seed kits, 61 per cent spent time with their families, sowing seeds together and 22 per cent went on to do something more for their community, like setting up a project or an event.
Programme manager Philip Turvil said: "We’re delighted to see that our wild flower campaign is making a real, quantifiable difference to communities in the UK. More people are enjoying nature and appreciating the value of improving the wildlife where they live."