The company will supply plants to all sectors of the gardening trade, including garden centres, landscapers and via cash and carry, with hedging, trees, seasonal and indoor plants available too.
The-plant-yard.co.uk launched this month and is run by Dixon, who has 20 years experience at New Forest Plants, and Graham, who has bought and supplied for Homebase and Garden Centre Fresh.
The company are "fundamentally plant traders" sourcing plants from the UK and beyond.
Graham said: "The Plant Yard has been a long time in the making but we are now ready to launch and we cannot wait."
Dixon said: "We will grow plants at The Plant Yard but we are predominantly plant traders but of course we do this with a difference, a twist…"
Graham added: "For the garden centres we wanted to offer so much more and so have taken learnings from our many years of collective experience. We believe we have pulled together something really quite special. We are buying plants from some of the biggest UK nurseries, that in the past have not chosen to supply at this level, as little and often just doesn’t fit their processes. So we will buy in volume from them, consolidate at The Plant Yard and then deliver out in much smaller quantities, directly into our garden centre customers.
"It therefore means that we really can offer not only superb service and value for money cost prices, but more importantly we can offer plants that just are not available anywhere else. For example which other supplier can offer a UK grown phalaenopsis on the same trolley as some UK grown chrysanthemum and ready-planted rattan hanging baskets, or some pot-grown Christmas trees alongside some bay in hessian wrap? It’s the model our friends over the water use and that’s why some have called The Plant Yard ‘a Little Holland.’"
Dixon added: "We also focus on the landscaper and have a bespoke supply-to-order model. We have many excellent contacts across the Eurozone and will supply garden centres and landscapers with plants from them. Again we only deal in superb quality, but we know from experience that our customers have customers of their own that have the very highest demands. Those are the customers we will be focussing on and working with."The Plant Yard launches on July 1 and was set up by Matt Dixon, Matt Graham and Paul Moors, and is based in Boldre, Lymington, from where the core of the business operates, and from September 2015 will host a new cash & carry.