New plant insight given at RHS Wisley by Steve Austin

Plant Marketing International head of product development Steve Austin gave an insight into his company's role in developing new plants at RHS Plants for the Future last week at Wisley.

Austin, formerly of Hillier, said the company was founded in 2003 as a worldwide young plant supplier. It is Chichester-based but a joint venture with a tissue culture lab in Hangzhou, China.

At the meeting, Austin said business is 60 per cent USA, 15 per cent Europe, 15 per cent rest of the world and 10 per cent UK.

Plants worked with are Cordyline, Phormium, Yucca, Agapanthus and Grasses. Plants are 70 per cent stage three tissue culture and 30 per cent plug/other. The company grows on facilities in Devon at one of the glasshouses at Whetman Pinks and acts as a breeder’s agent.

The company is part of Langmead Group, which includes Whetman Pinks, Langmead Farms, Langmead Herbs, Natures Way Foods, Sun Salads, JW European and Plant Genetics International (PGI).

PGI, Whetman Pinks and Plant Marketing International (PMI) fit together through PGI acquiring the genetics, building relationships with non-competing breeders, in-house breeding in Devon, trials, Plant Breeders’ Rights and growing in glasshouses in Devon and China.

The company exhibits at trade shows, makes customer visits, builds customer relationships and does e-marketing. It has worldwide young plant customers and collects royalties for breeders in a "complete supply chain management of plants".

The joint venture employs 860 scientific personnel with 215 holding PhD degrees. In the UK the group sells to most of the major supermarkets, DIY stores and garden centre chains.

Austin said: "Worldwide, we aim to work with the largest and best placed growers to maximise royalty income, which "allows the breeder to focus on what they are best at – breeding - in the knowledge that their genetics are safe and earning them a global return on their investment of time and money".

The Langmead group is made up of fresh food, produce, farming, horticulture, property and energy companies with a combined annual turnover of £200m operating in UK, Spain, Italy, USA, China and employing 2,000 people.

 


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Dazzling display of new plants at Four Oaks Trade Show 2017

Dazzling display of new plants at Four Oaks Trade Show 2017

A wide range of first-time exhibitors and established names will showcase a wealth of new varieties at September's Four Oaks Trade Show, says Matthew Appleby.

Product and service showcase

Product and service showcase

Fresh solutions to production problems can be found among the array of products and services being introduced at the Four Oaks Trade Show, Sally Drury reports.

Four Oaks Trade Show 2017 - Exhibitor List

Comprehensive list of the exhibitors at this year's show and where to find them.


Opinion... Unbeatable delight of quality plants

Opinion... Unbeatable delight of quality plants

Viewing top-quality plants, both growing and on sale, always gives me pleasure.

Editorial ... More analysis and insight from bumper HW issue

Editorial ... More analysis and insight from bumper HW issue

Welcome to this bumper 72-page July edition of Horticulture Week magazine, packed with exclusive analysis, insight and expert advice on the biggest issues impacting all sectors of the UK horticulture industry right now.

Edwards: Will a weak pound and tariffs on imported stock be good for UK nursery production?

Edwards: Will a weak pound and tariffs on imported stock be good for UK nursery production?

At the time of writing - a few days after the general election - sterling has weakened and we still have no idea of what Brexit means.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Ornamentals ranking

Top 30 Ornamentals Nurseries by Turnover 2017

Top 30 Ornamentals Nurseries by Turnover 2017

Tough retail pricing policies and Brexit opportunities drive the top 30 growth strategies.

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles