New plant insight given at RHS Wisley by Steve Austin

Plant Marketing International head of product development Steve Austin gave an insight into his company's role in developing new plants at RHS Plants for the Future last week at Wisley.

Austin, formerly of Hillier, said the company was founded in 2003 as a worldwide young plant supplier. It is Chichester-based but a joint venture with a tissue culture lab in Hangzhou, China.

At the meeting, Austin said business is 60 per cent USA, 15 per cent Europe, 15 per cent rest of the world and 10 per cent UK.

Plants worked with are Cordyline, Phormium, Yucca, Agapanthus and Grasses. Plants are 70 per cent stage three tissue culture and 30 per cent plug/other. The company grows on facilities in Devon at one of the glasshouses at Whetman Pinks and acts as a breeder’s agent.

The company is part of Langmead Group, which includes Whetman Pinks, Langmead Farms, Langmead Herbs, Natures Way Foods, Sun Salads, JW European and Plant Genetics International (PGI).

PGI, Whetman Pinks and Plant Marketing International (PMI) fit together through PGI acquiring the genetics, building relationships with non-competing breeders, in-house breeding in Devon, trials, Plant Breeders’ Rights and growing in glasshouses in Devon and China.

The company exhibits at trade shows, makes customer visits, builds customer relationships and does e-marketing. It has worldwide young plant customers and collects royalties for breeders in a "complete supply chain management of plants".

The joint venture employs 860 scientific personnel with 215 holding PhD degrees. In the UK the group sells to most of the major supermarkets, DIY stores and garden centre chains.

Austin said: "Worldwide, we aim to work with the largest and best placed growers to maximise royalty income, which "allows the breeder to focus on what they are best at – breeding - in the knowledge that their genetics are safe and earning them a global return on their investment of time and money".

The Langmead group is made up of fresh food, produce, farming, horticulture, property and energy companies with a combined annual turnover of £200m operating in UK, Spain, Italy, USA, China and employing 2,000 people.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Ornamentals fertilisers

Ornamentals fertilisers

Manufacturers are developing new ways for growers to manage crop inputs while reducing reliance on pesticides, Sally Drury reports.

Career profile - Production manager

Career profile - Production manager

A production manager's main responsibility is to ensure that the glasshouse, nursery or farm produces a bountiful and consistently high-quality crop for people to enjoy.

How did ornamentals production fare in 2016?

How did ornamentals production fare in 2016?

Survey highlights growing importance of ensuring profitability in uncertain times.

Seabrook On... Sensible pricing levels

Seabrook On... Sensible pricing levels

One of the big retail chains has flower seeds on sale at 25p a packet, while one of the specialist mail-order companies has six nigella plants on offer at £15 plus £4.95 carriage charges.

Production stars take innovation lead at UK Grower Awards and Garden Retail Awards

Production stars take innovation lead at UK Grower Awards and Garden Retail Awards

Over the past week it has been the great privilege of the Horticulture Week team to welcome more than 700 leading horticulture professionals to three great industry events - the Garden Retail Awards 2017, the UK Grower Awards 2017 and the third Garden Retail Summit, all hosted by Horticulture Week.

UK Grower Awards winners demonstrate exceptional talent

UK Grower Awards winners demonstrate exceptional talent

Welcome to this special presentation of the achievements of the outstanding winners of the UK Grower Awards 2017.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.