New paper highlights importance of embracing technology in the garden industry

The Horticultural Trades Association launched a paper highlighting the opportunities technology can bring at this week's Contact 2013 conference for the nursery stock industry in Bromsgrove.

HTA president Caroline Owen said: "This white paper outlines some of the technologies driving change in our industry.

"Based on research among consumers and across different industries, this paper explores how these technologies may change the shape of gardening and garden retailing in the coming decade.

"We want it to provoke ideas and debate about what potential technology holds for invigorating the nation’s favourite pastime."

The report, ‘How to profit from a connected world’, explores how both consumers and staff of garden centres will benefit from websites, QR codes and apps available to them in seconds through the use of a smart phone or tablet.

HTA market information manager David Denny said: "Smart phone and tablet ownership is increasing rapidly. More use is being made of the potential to help inspire and inform customers about plants through smart technology.  Consumers want access to information on the go."

According to Future Foundation consumer surveys, more than half of our highest garden spending age group (British 45-64 year olds) will own a smart phone by 2014.

A 2012 report published by the Sponge Group1 said 42 per cent of Smart phone owners in June 2012 claimed to have used their device to compare prices or look up information on a product in store.

See www.bit.ly/htaITwhitepaper


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