New packaging from Town & Country

In response to customer feedback and as part of its overall rebranding exercise, Town & Country implemented an overhaul of its product packaging, to bring a more simplified and uniform approach that will "facilitate the consumer's shopping experience in store".

As part of the research and development process, the gloves range has been reduced from six to three core segments – Deluxe, Master and Original.  Packaging across all products – gloves, footwear and accessories - now follows a clear format which allows for simple communication of the product information. The tickets are colour-coded to correspond with the product segmentation – black for Deluxe, burgundy for Master and green for Original. 


Along with the prominent product name, there is a simpler product description, with three of the main  eatures highlighted, and sizes are depicted in large capitals – L, M and S.  All tickets also feature the Town & Country ‘Original’ stamp "to emphasise the seal of quality that the brand represents".

Town & Country rebranded in autumn 2015.

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