This will see AHDB's sector-focused activity delivered under six brands, also comprising AHDB Beef and Lamb (formerly EBLEX), AHDB Cereals and Oilseeds (formerly HGCA), AHDB Dairy (formerly DairyCo) and AHDB Pork (formerly BPEX), with cross-sector projects will be delivered simply as AHDB.
The AHDB is also undertaking internal reorganisation, bringing together delivery of activity in the five areas of industry strategy, technical, communications and market development, finance and HR.
AHDB chair Peter Kendall said: "By working together, sharing expertise and skills across our organisation, I know that AHDB can build on the excellent work it is already providing for levy payers."
He added: "Encouraging farmers and growers to innovate will be crucial for the future sustainability of our industry. To that end, we will be holding a brand new AHDB Smart Agriculture Conference in September to see how the latest technologies could transform the future of farming."
AHDB's Sector Boards will be meeting later this month to discuss priorities for their sectors and for AHDB as a whole, prior to a planned wider industry discussion on future AHDB activity later this year.
Earlier this year the AHDB Board said it aimed to keep the core costs of the rebrand at £60,000.