New name for Dutch lily nursery

The lily nurseries, Natuurlijk Goed (Groenewegen) and De Adelaar, will continue jointly under the name Gentily with the banner 'Gorgeous lilies, true gentlemen service'.

Marc van Steekelenburg (left) and Mike Groenewegen (right)
Marc van Steekelenburg (left) and Mike Groenewegen (right)

The new name and image has sealed a formal collaboration, which started in 2013.

The new name will be introduced at the upcoming Royal FloraHolland Trade Fair in Aalsmeer from 2-4 November.

Mike Groenewegen and Marc van Steekelenburg now run the nursery.

Groenewegen said: "We take the traditional approach to our customers and stop at nothing to give the best possible service. At Gentily, our focus is always on what lies ahead. We do everything possible to satisfy the wishes of our customers. Continuity of quality will always remain at the forefront."

The company has introduced seven guarantees, including 24/7 availability, fresh daily flowers, a minimum of 10 days guaranteed blooming period, MPS ABC certification is a guarantee of openness, the measure that shows how environmentally friendly the nurseries are. ‘


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