New MD at Vitax

Vitax has appointed Daniel Wilkinson as managing director, replacing Paul Gooding who remains as chairman.

Wilkinson joined the company eight years ago following the acquisition of the Nutrel Group, where he was owner and managing director, then commercial director after Vitax bought it. Chris Norris is promoted to replace Wilkinson at Nutrel, which sells fertilisers. Both Vitax and Nutrel are part of the Synchemicals Group.

Wilkinson said: "Vitax has experienced growth year on year and we need to keep that momentum going.  2016 will see a range of new products hit the market and plans are already well under way for the 2017 season. The challenge is how to take an already established brand and build on its success.  Vitax already has a first class reputation, we just need to continue to innovate and work with our customers to ensure we have the right products to meet demand."

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