New guide on bedding plants sales

HTA launches merchandising handbook for retailers on promoting bedding products to customers.

Guide: includes ideas and tips. Image: HTA
Guide: includes ideas and tips. Image: HTA

The HTA bedding plant group has launched a new merchandising guide offering retailers advice on promoting the sale of bedding plants in their garden centres.

Following on from last year's Bedding Focus conference, the group has created a guide that includes useful tips, checklists and ideas to help retailers promote bedding plant sales, which make up a third of consumer spending on garden plants.

The merchandising guide is divided into six sections - seasonal selling, a merchandising checklist, successful sales, topical trends, clever colour and sharing stories - and will be made available to all of the HTA's retail and bedding group members.

Group chair Charmay Ball, of Lovania Nurseries, said: "We are delighted to see the publication of this guide for bedding plants.

"It will undoubtedly lead to an increase in bedding sales in retail outlets that put it into practice and we would love to hear from retailers who do.

"This is the third significant output from the new HTA Bedding Plant Group following the Bedding Focus conference last October and the publication of the market research report Bedding Plants: Consumers' Attitudes, Wants & Needs."

BRIEFING BEES AND PESTICIDES

The HTA has created an information sheet called Bees & Pesticides for its members because the body is "genuinely concerned about the decline in bee health and bee population".

The fact sheet discusses the alleged link between neonicotinoid pesticides and the decline in bee health, and says gardeners should have no concerns about using them.

Policy manager Gary Scroby said: "The HTA has decided to brief members on this issue in light of recent media coverage and UK parliamentary investigations into the alleged links between pesticides and bee health.

"The UK Government carries out strict and specific hazard assessments on bee larvae before approving any pesticide product for the gardening market. It follows that if a product is approved, it is safe to use in the garden."


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