Turner has been with the company for four and a half years, leading the dealership's John Deere sales and marketing, having previously worked for John Deere in Germany for three years.
He said: "I am looking forward to the challenges that my new role will bring and ultimately my aim is to take the grounds care business forward by building on its current success. By strengthening our processes internally, I can work with the teams at each of our depots to ensure our sales, hire, parts and workshop departments are doing everything they can to meet customer expectations."
Turner will be working closely with Nigel Mills, who continues his role as commercial manager. Dan Clark has also recently become workshop manager and Jason Plummer has taken on the role of hire coordinator. Turner will continue to support the agricultural sales team as he has done since joining the company.
The change in Turner's role comes as the company announces that Ben Burgess Garden Equipment will undergo a complete rebrand to become Ben Burgess GroundsCare Equipment, to recognise the level of commercial, golf and arboricultural equipment that it provides specialist sales and aftercare support for.
Turner said: "We've been an established garden equipment provider since 1962, but we've welcomed a growing number of brands into our showrooms over recent years in order to offer a diverse range of products. We still offer an excellent range of domestic products, from hedge cutters to ride-on mowers – however, our commercial equipment, golf machinery and arboriculture brands have increased significantly and we therefore needed a brand name that complemented our varied customer base."
Ben Burgess expanded its grounds care business in January by taking on the John Deere franchise around the Peterborough area. A sales and service team is now fully operational from the company's Coates depot in order to support customers in the new area, and future plans include a hire department and extensive parts stock.