Sluxx is suitable for potato and outdoor salad and brassica crops, said Certis, which boasts that 85 per cent of the UK's "leading potato farmers recognise its potential benefits to crops".
Certis' product manager Lucie Hulin said the success rate was not entirely unexpected given restrictions on products containing methiocarb and metaldehyde. Slugs gobbled the pellets, stopped feeding and could not recover, she said. They burrowed underground where they died a few days later.
Research for Certis involved interviews with over 500 potato growers representing more than 28,000ha potatoes. The feedback was "unprecedented", Hulin said.
"Sluxx represents a new generation of molluscicide that performs on a par with both the other two active ingredients available.
"It has a strong environmental profile, being derived from active ingredient components that occur naturally in soils, which break down into plant nutrients.
"It's a high-quality bait pellet that contains the active ingredient ferric phosphate. Tests showed the pellets will withstand at least 25mm rainfall and still kill slugs."
Sluxx has a maximum dose rate of 28kg per ha with a maximum individual dose rate of 7kg per ha and has no harvest interval, she said.