The Ecofective range, from Italy-based Sipcam, is made in Britain with the aim to be kinder to the environment compared to conventional products, include ingredients with favourable eco-toxicological and health and safety profiles and to show efficacy in use.
The range with accompanying in-store point of sale and marketing support will be launched at Glee at Birmongham NEC on 12-14 September Decco will exclusively handle all sales to UK garden centres and Sipcam UK will also unveil details of its high street retail partners.
The UK company has a team of 11, with Matt Jones heading retail and amenity. He was previously managing director of Doff Portland. The technical team is led by Dr Anne Noble and Bob Hand specialists in plant nutrition and regulated products.
Jones said: "We are taking a very long view, having recognised the opportunities and potential for our products in the British domestic garden market. Sipcam is a €0.5 billion family owned business that has been trading for 70 years. Our technology has been developed following many years of strategic R&D in cooperation with leading international universities.
"This provides us with a unique skills set in what is an already overcrowded market. All research shows that British domestic gardeners seek environmentally responsible ways to help them. Ecofective makes the bio-technologies we have developed available to them in attractive and easily useable forms. This is particularly relevant now as an increasing number of pesticides, active ingredients and conventional chemicals are being withdrawn from the worldwide market, often due to environmental and safety concerns."
Ecofective products are all produced to international standards ISO 9001 and ISO 14001 and meet all relevant EU and international requirements.
The range includes a non-pesticide Ecofective Rose Defender to control aphids and powdery mildew with an added foliar feed. This is available in 1 Ltr RTU and as a 100 ml concentrate.
Weed Blast has a patented natural formula that gives visible results after one hour. This is available as a one litre and four litre RTU.
Other products in the Ecofective range include a Path & Patio Weed and Moss Killer, a Bug Killer which is used extensively by organic farmers and growers, a non-pesticide Plant Defender and a 100 per cent natural and organic Wonder Feed for tomatoes which is preferred by commercial organic growers.
See more in next issue of Horticulture Week.