New deal opens up markets for specialist tomatoes and chillies

UK-based fruit and vegetable breeder Gourmet Genetics has granted vegetable seed specialist CN Seeds exclusive marketing and distribution rights for a range of new cocktail tomatoes and chilli peppers bred to suit the British climate.

The Rosella tomato - image: Gourmet Genetics
The Rosella tomato - image: Gourmet Genetics

The agreement between the two companies, effective this month, will bring Gourmet Genetics' new chilli pepper varieties to a wider market in northern Europe, the US and Canada, and will include the launch of six new chilli varieties and a new tomato later this year.

Instead of breeding for heat, Gourmet Genetics has sought to develop more complex flavours in its chillies, such as the Habanero-style Trinidad Perfume, which boasts an intense and aromatic flavour.

Its Hot Thai meanwhile was given the RHS Award of Garden Merit for its compact habit and very high yield potential.

CN Seeds business development manager Charles Seddon said: "In chilli peppers, there is a lot of hype around how hot a chilli can be, but rather than heat Gourmet Genetics has selected a range that focuses on really good taste and flavour."

Gourmet Genetics is a Lincolnshire-based partnership established in 2011 by breeder Mark Rowland to market a range of cherry tomatoes and chillies bred to suit the UK climate, with a focus on the amateur grower market.

Gourmet Genetics partner Maggie Goodsell, said: "Our strengths in the business have been the breeding and selecting of new varieties. To allow us time to continue with this side of the business we have come to an agreement with CN Seeds who will now be doing the marketing and dispatch on our behalf."

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