Designed and created by florists Veevers Carter, and a customer of the Flower Market, the exhibit illustrates the ties that bind Flower Market traders and their customers and is a tribute to the Queen.
"We are absolutely thrilled and proud to have won a coveted Chelsea Gold medal and the RHS Chelsea New Design Award on our first ever exhibit at the show," said Helen Evans, director of communications at Covent Garden Market Authority. "We wanted our exhibit to highlight the vital relationship between London’s iconic wholesale Flower Market and the talented independent florists who flower London. As a devoted customer of the Flower Market for over three decades, Veevers Carter instantly understood the concept and their design for ’Behind Every Great Florist' encapsulates this in a spectacularly creative way."
Ming Veevers-carter said: "We are absolutely overwhelmed that our installation for the Flower Market has been awarded not only an RHS Chelsea Gold medal but also the New Design Award. ’Behind Every Great Florist’ has been such an exciting and inspirational project, and our combined creative team of florists, designers and production staff have worked incredibly hard over the past six months to make it a reality. The response to our Chelsea debut has been just staggering, and I am so proud of what we’ve achieved."
On the Royal tour of the RHS Chelsea Flower Show, New Covent Garden Flower Market had a visit by HM the Queen, who was photographed in front of her three metre high floral portrait, containing 10 000 cut flowers and and foliages.
The exhibit showed London’s wholesale Flower Market on one side and its customers, independent florists, on the other. On the Market side, the Flower Market is represented in a wall of 112 market buckets, each packed with green and white flowers and foliage echoing the massed displays at New Covent Garden Market.
On the opposite side, the Florist side, the flowers form a portrait of HM the Queen.
Amongst the varieties of flowers and foliages on the Market side are philadelphus, freesias, arums, hydrangeas, lilies, guelder rose, lilac, freesias, tulips, phlox, lisianthus, phalaenopsis, hyacinths, carnations, roses, spray roses, gerbera, alstroemeria, euonymus, chrysanthemums, chincherinchee, skimmea, camellia, senecio. Whilst on the Florist side, the massed tapestry of flowers includes hydrangea, delphinium, gladioli, clematis, sweet peas, anemones, lilac, carnations, lisianthus, gentians, phlox, cymbidium, gerberas, sweet williams, bouvardia, roses, arum lilies, chrysanthemums, snapdragons, ranunculus, alstroemeria, hyacinths, freesias, mokara and flag iris.