Neudorff sales director Jude Beharall said:
"Spencer has excellent credentials within the garden industry. He is a past president of GIMA and currently works with a wide portfolio of companies. His experience and excellent working relationships make him an ideal partner for Neudorff."
Goodall, who runs Totally Sales, said:
"Neudorff's gardening range covers a wide number of gardening needs, making it attractive to retailers. That teamed with its marketing activities make it extremely efficient in driving in store push and pull. I'm really pleased to be working closely with the UK team to help them in achieving continued growth."