Needlefresh are encouraging all their customers to buy promotional labels to attach to their stock of Christmas trees which, when each tree is sold, will see a total donation of 40p per tree being donated to the Greenfingers A Million Moments appeal.
Participating retailers can purchase packs of labels from Needlefresh for 25p each, in multiples of 300 (£75), 500 (£125) or 1,000 (£250).
For each label costing the retailer 25p Needlefresh will match the donation themselves, which, after deducting the cost of the label, means 40p from the sale of each labeled tree will go the Greenfingers latest appeal.
The A Million Moments appeal aims to raise £1 million to enable Greenfingers to bring the a garden to at least 5,000 more children and families who spend time in hospices.
The initiative has received the backing of Andy Bunker, with Alton Garden Centre in Essex being among the first to sign up.
He said: "We are delighted to be adding Needlefresh promotional labels to our Christmas trees this season. Promoting these trees will mean both Altons and our customers will be helping raise money for the wonderful work Greenfingers do in building beautiful gardens for children in hospices. It’s great to support their work, particularly at this time of year."
The scheme has also received the support of Greenfingers Chairman John Ashley who is actively calling on garden centres across the country to get involved: "This Needlefresh Christmas tree promotion is a simple yet effective way for garden centres to support Greenfingers over the festive period. I am urging businesses across the country to get involved in this promotion – for just a small outlay garden centres can know they will be directly contributing to the gardens Greenfingers hope to build in 2016. Please do get involved and order your labels today."