National Trust MyFarm online experiment reveals farming ignorance

The National Trust is using surveys from its MyFarm online experiment to involve people in farming and where their food comes from by enabling them to make decisions on a real working farm.

The latest research marks six months of the National Trust's mass on-line MyFarm experiment at its 1,200 acre organic farm at Wimpole in Cambridgeshire.

The project aims to  revealed the results from a new survey which show that the vast majority (93%) of people in Great Britain don't know the best time of year to eat British lamb.  

Only 7% of respondents correctly identified autumn as the time for eating lamb, with half (49%) choosing spring as the best time to serve lamb - the time of year when most lambs are born.

An online straw poll of the MyFarm community revealed that 19% knew the best time of year to enjoy lamb - more than double the outcome of the wider non-subscriber survey - suggesting the experiment is making useful progress.  

Richard Morris, the National Trust's farm manager at Wimpole, said: "The National Trust is the country’s biggest farmer - more than 80 per cent of the 250,000 hectares of land under our care is farmed in some way and we see it as our role to re-connect people with farming and to encourage them to care more about where their food comes from.  

"We can do this via experiments such as MyFarm which lift the lid on the realities of farming in the 21st Century."


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