An unusual horticultural term has been chosen as the new name for a multimillion-pound centre of gardening excellence.
Scotland’s Garden Trust has revealed that the Perth garden destination where, if all goes to plan, more than 100 people will work and 250,000 people will visit every year, will be known as the Calyx.
Chief executive Peter Fairlie and founder Jim McColl, presenter of the BBC’s Beechgrove Garden, unveiled the new brand at the 15ha site last week.
The name — pronounced kay-lix — refers to “the whorls of sepals of a flower, collectively forming the outer floral envelope, enclosing and supporting the developing bud”.
Team Saatchi, the brand and design consultancy of the Saatchi & Saatchi group, chose it from more than 300 possibilities. It is designed to “conjure up a sense of intrigue, mystery and promise”.
The centre, which was previously called Scotland’s Garden, is scheduled to be open within three years. Calyx will complete final proposals to gain funding from business next week. Operations manager Nick Dawson said: “We want to show the project is about the wider gardening market. It will be a showcase for the profession.”
He added that garden planners had learned from a “worst-case scenario” like Middleton and a “best-case scenario” such as the Eden Project. The intention is to create an attraction of national significance, with educational aspects, a performance space, competition gardens and a visitor centre.
McColl said: “We are creating something that will become part of Scotland’s estate.”
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