Munday to step down from English Apples & Pears

Steven Munday is to step down as chief executive of industry promotional body English Apples & Pears in December, with the announcement coming just a year after he took up the position.

Image: HW
Image: HW

The EAP board said in a statement: "During his short time at the helm Steven has successfully streamlined the organisation, redefined its objectives and built a strong and collaborative board." It thanked him "for his work during a difficult time in the industry, and for the changes implemented".

Munday, a Kent businessman, took over in August last year from Adrian Barlow, one of the best-known faces in the industry who made frequent appearances on television, radio and print media to convey EAP messages to the public. Munday by contrast has appeared rarely in the media.

However earlier this month he announced a new marketing drive under the "Great British Apples" banner, which will include a Great British Apples Day on October 20 to coincide with the official launch of the UK apple season - initiatives which are being led by newly appointed PR agency Richmond & Towers.

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