The Mr Fothergill's Group will be attending two trade shows early in 2015, both for the first time.
They include IPM Essen in Germany, from 27 to 30 January. The stand will be staffed by members of its export and UK retail sales teams.
Meanwhile from 1 to 5 February Mr Fothergill's will be making its début at the National Exhibition Centre's Spring Fair, where it will showcase its recently launched gift and impulse lines.
The selection includes GroBox and GroMats, plus other kits under the Garden Time sub-brand, and a partnership range with the Royal Society for the Protection of Birds (RSPB).
Also on display will be the Sarah Raven, Microgreens and Little Gardeners products from sister-brand Johnsons.
Commercial director Tim Jeffries said: "The Spring Fair is an ideal platform to speak not only to garden centres and our other traditional stockists, but also to a wider audience which does not list mainstream seed ranges. We are looking forward to a busy and exciting 2015, when we shall continue to develop new sales opportunities for all our retailers."