Since 2014 Mr Fothergill's has donated 25p for every packet of seed it sells of poppy Victoria Cross, and has pledged to continue to do so until at least 2018, which marks the centenary of the end of World War One. To date the Royal Hospital Chelsea has received more than £39,000 from the promotion.
Mr Fothergill's commercial director Tim Jeffries said: "We are thrilled about our links to the Royal Hospital Chelsea, and honoured to be its first corporate patron. What began as a marketing initiative to mark the anniversary of the beginning of World War One has grown into what we hope and believe will be a long-term relationship. We find the Royal Hospital Chelsea to be an inspiration, from its caring staff and impressive setting to the Chelsea Pensioners themselves. Our staff and the nation’s gardeners are committed in their efforts to raise money, and it is heartening that our retail stockists also want to know how much we have raised together for the cause. We really do see this as a ‘win-win’ relationship, and one of which we are immensely proud."
Rachael Ferguson, the hospital's corporate partnerships officer, said: "It is an absolute pleasure to announce Mr. Fothergill’s as the first official Corporate Patron of the Royal Hospital Chelsea. Relationships such as these are key to maintaining the care and welfare of the Chelsea Pensioners. The significant financial contribution Mr. Fothergill’s has made towards the Royal Hospital Chelsea and the Chelsea Pensioners is such an asset; however, the passion and support that they give the Pensioners is also hugely significant for us. We look forward to working with the team long into the future and also hope to welcome many more companies with the same affection and dedication to the Royal Hospital Chelsea with the launch of this scheme."