Mr Fothergill's 2018 Optigrow range offers new type of seed priming

Suffolk seed supplier Mr Fothergill's 2018 Optigrow range offers premium pricing, faster germination and better garden performance.

Image: Mr Fothergills
Image: Mr Fothergills

Mr Fothergill’s is the first retail seed brand to adopt Swedish seed priming technology previously only available to professional growers. The firm said the launch of the Optigrow seed range is the most exciting development for home growers since the introduction of F1 hybrid seed varieties.

The non-chemical primer treatment also offers seed shelf life compared to traditional seed priming, providing a longer sales window.

The process uses water and air to get the seed biologically ready for germination, breaking seed dormancy prior to use. At this point the seed is dried back to a storable state for packing. The technology is available with 20 bestsellers in the Mr Fothergill’s range.

Mr Fothergill’s retail marketing manager Ian Cross said: "The Optigrow range marks a real step change in the seed market and is certainly the most exciting development since the introduction of F1 hybrids. In fact, the process the seeds go through is so much more than simple priming that we refer to it as seed ‘vitalising’. Not only does it significantly speed up germination times, it creates greater garden performance too."

Mr Fothergill's said that after trialling, the Optigrow process produced more vigorous seedlings, stronger weed competition, more uniform crops and better end results. In comparison trials, nearly 80% of Optigrow treated Carrot Amsterdam seed germinated within 50 hours from sowing, compared to 90 hours for the same percentage of standard seed.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next



This brilliant summer bedding plant has fan-shaped flowers that give it an elegant look, says Miranda Kimberley.

What the Taylor Review of employment practices means for garden retail

What the Taylor Review of employment practices means for garden retail

Garden centre owners have come down hard against zero-hours contracts following the release of "Good work: the Taylor review of modern working practices".

Is garden centre pricing becoming more competitive?

Is garden centre pricing becoming more competitive?

Good sales this year appear to have masked the continuing pressure on pricing strategies this year as online offerings and exchange rates make their presence felt.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles