The supermarket will be urging customers to take advantage of this year’s improved crop with in-store promotions, and is also introducing new English apple varieties for the first time including Envy, Crimson Crisp and Galmac.
As the first Discovery apples appear on shelves, the season has turned out to be around two weeks later than last year, as expected.
Morrisons director of produce Andrew Garton said: "The great summer has produced a sweeter tasting crop and our close work with farmers has allowed us to introduce new varieties for our customers to enjoy."
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